Strength in numbersĬonsider this: you’re reporting on an increasingly concerning issue that your organization has been facing. It is easier for the audience to follow and take more interest in what you have to say when the matter under discussion is clear. They can also act as a summary of whatever has already been discussed. Give an overviewīullet points on a slide can act as a reference for your audience about what you are going to talk about, giving a sneak peek into what is coming next. When we’re working with intentionally text-heavy slides, using bullet points is a surefire way to break out the information into easy-to-understand pieces.
We understand that sometimes, you want the audience to thoroughly read the slides-for example, if the presentation is to be printed for self-reading.
Simple to understandĪs a presentation design agency, we’ve had enough experience across a breadth of industries and presentation use cases to know that approaching text with a “less is more” mentality is not always appropriate. Here are some reasons why we need bullet points and how we can use them to our advantage. There is no need to limit your bullet points to just dashes and circles. They can be accompanied with an icon or even sequenced as animations in PowerPoint.
#Ipicture of power point balance series
They serve a critical visual purpose: breaking the monotony of large text into easily understood chunks while leaving ample white space on your slide.ĭon’t think that bullet points must have an icon or Unicode character preceding the text-when we say ‘bullet points’, we really mean a list or series of key points. It’s not about how much content you can cram into your slides, but how you can use what little you have to convince your clients to do business with you.Bullet points are a great way of creating a balance between text and visuals. Then, choose which element will get your audience’s interest, and decide where to put it to best get their attention. Decide whether you need to make a point or compare yourself with the competition. Your PowerPoint slides only have room for a dominant visual or piece of text, not all the images or words in the world. The Point: Show Less to Talk Moreīe as minimalistic as possible. Make either the text or image more dominant than the other or your slide will distract your audience. In other cases, let people see the image in the middle and your text below it, just like the early Volkswagen ads. To make your point clear, place your images in the middle to make them more prominent.įor comparisons, place two images side-by-side, similar to how Aitchison cites the Kaminomoto hair grower print ads. When using the letter style, you need an interesting story to tell about your product, or an engaging activity that lets them imagine something interesting.
This works best for postcard-style announcements or for making a point for your business presentations.įor the opposite method, let the text occupy a dominant portion of the frame, as with the XO Beer print ads. Simple and minimalist executions like Burger King’s Fiery Fries print ad use a dominant visual with a small piece of text. Consider the image and text sizes, as well as the elements’ location in your PowerPoint visual design to pull off a similar effect. The postcard-or-letter method is a choice between using a visually-led execution with a short piece of text, or a mostly text-based advertisement that still uses a visual. According to renowned author, Jim Aitchison, it’s best to use a single-minded approach: either the visual or the text must dominate the image. Should text dominate your slide or will an image do on its own?ĭeciding the text’s length, the image’s position, and the kind of image to use are also problems shared by presenters and advertising agencies alike. Get hundreds of PowerPoint slides for free.
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